Obamas Speech rhetorical analysis Essay Example for Free

Obamas Speech rhetorical analysis Essay In his awaited response to Chicago pastor, Jeremiah Wright’s uncivil outburst, Barrack Obama puts to shame the hasteful denunciations from Americans. He creates redemption for Wright’s actions which produces an emotional appeal with his citizens. Ushered forward by Obama is the back story of Reverend Wright,- something Obama’s audience had been comfortably oblivious to until now- his hardships, victories, and benevolent deeds that reveal his true nature; not the one of ill nature or ignorance that one might think otherwise. But, before President Obama can do this, he must give himself a sense of credibility through sharing a portion of his own backstory. In the 6th paragraph of Obama’s speech, he introduces a small yet personal synopsis of his family’s story. He acknowledges the role that the United States has played in Obama’s kin, and his own, journey â€Å"And for as long as I live†¦ my story is even possible.† (paragraph 6, lines 7-8) Although, he says â€Å"my story,† Obama is rhetorically telling his audience the United States of America is the sole place where almost anything can be accomplished, no matter how unfeasible the quest; many grown Americans are able to connect to this one statement because America, the land of the brave and free, is the reason they have their own â€Å"my story.† He confirms this notion in lines 9 and 10 of the same paragraph,â€Å"this nation is more we are truly one.† Obama’s mixed race that he identifies in this paragraph(6) sets up as an anecdote used 15 paragraphs later. â€Å"I can no more disown him than†¦ stereotypes that made me cringe.† (paragraph 21, lines 1-5) President Obama makes the point of acquainting with the â€Å"black community† before introducing his white grandmother. His verbal gesture emphasizes neither is above the other and reinforces his racial credibility. The president qualifies his beloved grandma as an illustration that demonstrates how even though loved ones have the occasional slip-ups, they should not be grounds to break ties. Obama captures his audience in a thought bubble where they decide if a loved one has more rights than other humans. â€Å"These people are part of me. And†¦ this country that I love.† (paragraph 22) This succeeding line to his grandmother anecdote continues  the flow and thoughts gathered from paragraph 6 that says Americans are independently â€Å"One† with each other if they overcome simplistic prejudices. At the time Obama makes his speech he fights two battles: a battle of the polls and one of morality, but not just Reverend’s ethics, all Americans for the past 221 years are included. â€Å"The press has scoured†¦ black and brown as well.† (paragraph 7, lines 7-9) The President draws a parallel that indicates ideas of racial inequality is something that will exist no matter the society. Obama seeks to change this. He looks to the young and new generations to fulfill America’s true purpose- freedom. â€Å"what gives me the most hope is the next generation† (paragraph 43, line 4) President Obama looks to youth because they carry not the burdens of their ancestors as they are born into a more accepting world. American young are Obama’s (peaceful) Aryan race(s). Their appearance does not blend. They stand out from one another. Yet  their minds blend more or less. And that is why they are perfect. Obama’s Aryan race is already on the move; Ashley Baia is one of his soldiers. President Obama shares Baia’s story from paragraph 44-47 and how she saw not in hues, but in virtue. â€Å"She sought out allies in her fight against injustice.† (paragraph 46, line 3) The relevance of Baia’s story presents itself when she asks her group members why they had joined her. All but one elderly black man has a specific reason. Obama shares the old man’s reason in antimetabole â€Å"And he doesn’t†¦ Barack Obama.† (paragraph 47, lines 45) The use of antimetabole in this context lowers the importance of the presented reasons enough to grasp all listener’s attention. â€Å"I am here because of Ashley.† said the old man; â€Å"I’m here because of Ashley.† said Obama. He repeats the same phrase but changes â€Å"I am† to â€Å"I’m.† The subtle change in punctuation makes his words feel like a whole different statement is being made-and there is. Obama is saying that Baia is an inspiration that has influenced him to this road of candidacy, and therefore has changed all of our lives. Ashley Baia ate mustard and relish sandwiches for a year. That was her sacrifice to injustice. Obama’s silent inquiry then establishes itself: What sacrifice have you made to combat injustice? America answered eight months later when Barack Obama became the first African American President of the United States.

Analysis of Sunfeast Cookies

Analysis of Sunfeast Cookies EXECUTIVE SUMMARY The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. Since company has its dealings in almost every sector creating multiple drivers of growth anchored on its time-tested core competencies and its has an unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering has Over time lead to the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. The Foods Division is the most recent diversification of the ITC Group. ITCs decision to enter the foods business is part of a strategic decision to develop new product lines by synergizing its core competencies in building brands, understanding the Indian consumers requirements and its strong distribution network as well as its established culinary expertise. ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. Brands India Kings, Gold Flake, Scissors, Bristol (cigarettes), ITC-Welcomgroup (hotels), Wills Sport (range of casual wear for men and women), John Players (mens wear), Essenza Di Wills (fragrances), Kitchens of India (Confectionery, staples and snack foods), Aashirvaad (flour), Sunfeast (biscuits), Mangaldeep, VaxLit and Delite (safety matches), Expressions (greeting cards) and Classmates (school note books). This company is rated among the Worlds Best Big Companies by Forbes magazine. ITC ranks third on all major profit parameters among Indias private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by BusinessWorld and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week. SUNFEAST In July 2003, ITC entered into Biscuits market with the Sunfeast range of Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. At that time, Britannia and Parle held, between them over 82 per cent of the market in value terms. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north. Three years down the line, however, things have changed a lot. It is a classic story of the hare and the tortoise. While it is far from winning the race, slowly and steadily, the tortoise is gaining ground. In foods, biscuits were tempting. The Rs 4,000-crore (Rs billion) Indian biscuits market has grown at 12-14 per cent year-on-year. Then, there was a business synergy. ITC was already value-adding to wheat with its branded atta presence. By entering the biscuits segment, it could also improve its bottom-line further. ITCs Sunfeast has a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ITC believes that an effective growth strategy for the nation must address the needs of rural India, home to 75% of the countrys poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of disadvantaged citizens from the indignity of poverty ENVIORNMENTAL ITCs impact on the environment as a result of its operations mainly concerns three areas: (a) release of greenhouse gases contributing to global warming; (b) consumption of water, both from surface and sub-surface sources, adding to the depletion of freshwater availability; and (c) generation of solid wastes, adding to the non-degradable waste being generated by industry. ITC has been at the vanguard of Indian industrys attempts to minimise its environmental footprints through strategic initiatives in each of these areas of global concern. Global Warming: In order to mitigate the effects of global warming, the Company is following a two-fold strategy: (a) reduce specific energy consumption in its operations through improved technology and processes; and (b) sequester greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Solid Waste Management: Non-degradable waste is a growing menace adversely affecting the environment. Three plans are in place to reduce solid waste within the Company and make it a zero solid waste company in the next two years. Water Conservation: ITC is mindful of the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are premised on attracting and retaining talent based only on merit. The Company leadership walking the talk and a relentless focus on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITC is committed to employee engagement that upholds individual dignity and respects human rights. High standards of employment and EHS practices enhance the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN DISTRIBUTION SYSTEM ITC uses FIFO method to reduce the wastage of goods due to expiry. They also keep the good on constant move from low sales area to high sales area. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. Adjustment for them is done in three months time. ITC provides their retailers with racks, hangers, etc to display the products. MARKETING STRATEGY As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. I The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international way. ITC VISION The companys vision is to sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing values for the Indian economy and Companys stakeholders. ITC MISSION To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value is what the Companys mission is. STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. ITCs Sunfeast is a brand driven by innovative product development at ITCs state-of-the-art food technology centre in Bengaluru. Every Sunfeast product is made with utmost care, ensuring world class standards of hygiene. Sunfeast symbolises ITCs commitment to create brands that enrich the quality of life for every Indian. Because our people and our country deserves the best. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved from core glucose to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children in the age group between 4 and 14 years. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. MARKETING FUNCTION PRODUCTS http://www.itcportal.com/foods/images/top-banner-sunfeast.jpg Snack foods Sunfeast In July 2003, ITC forayed into the Biscuits market with the Sunfeast range of Glucose, Marie and Cream Biscuits. Sunfeasts brand essence, Spread the Smile connotes happiness, contentment, satisfaction and pleasure. The mascot Sunny reinforces the emotional aspects of the brand. In a span of 6 years Sunfeast has launched many new varieties and has its presence in almost all types of biscuit categories. Sunfeast Milky Magic http://www.itcportal.com/foods/images/sunfeast-milky-magic.jpg Packed with goodness of milk these deliciously nutritious crisp and crunchy biscuits are a favorite among mothers and kids. Milky Magic has the power of 2 A perfect balance of energy that aids physical strength and mental ability. These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child. Sunfeast Marie Sunfeast Marie Light: This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day. Orange Marie: It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. http://www.itcportal.com/foods/images/sunfeast-marie.jpg Sunfeast Golden Bakery http://www.itcportal.com/foods/images/golden-bakery.jpg Sunfeast Golden Bakery is a premium cookie on an innovative and differentiated platform. Launched nationally in March 2008, these cookies are made from the recipes crafted by the master bakers of ITC Hotels and are slowly baked in the traditional way till they are golden brown and develop the crispy broken crust texture. The Sunfeast Golden Bakery cookies are available in three distinct flavors Butter-Nut, Butterscotch and Choco-Nut cookies. These products are designed to give consumers a rich truly indulgent experience. Sunfeast Dark Fantasy Inspired by the Master Chefs of ITC hotels, it is the richest of chocolate vanilla biscuits. These biscuits are created using carefully chosen premium ingredients for a sensory experience unlike any other. Dark Fantasy is more than a biscuit; its a luxurious mix of aromatic cocoa and vanilla. http://www.itcportal.com/foods/images/dark-fantasy.jpg Sunfeast Glucose http://www.itcportal.com/foods/images/glucose.jpg For those light hunger pangs, wholesome nutritious choices as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but adults too. Sunfeast Dream Cream A truly scrumptious range of cream biscuits that have become an instant hit with children. ITCs chefs have put their legendary skills into these biscuits to deliver truly tasty cream biscuits. Special Flavor Crystals in Strawberry and Pineapple cream biscuits keep the creamy flavor linger on. http://www.itcportal.com/foods/images/box-shadow_03.jpg Strawberry Cream The first of its kind cream biscuit with special strawberry flavor crystals that will keep the creamy flavor linger on. http://www.itcportal.com/foods/images/strawberry-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Bourbon A special delight for all those chocolate lovers. http://www.itcportal.com/foods/images/bourbon.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Orange Cream Experience a tangy twist in biscuits with every Orange cream. http://www.itcportal.com/foods/images/orange-cream-biscuit.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Butterscotch Cream Another first, the taste of ice-cream in cream biscuits. http://www.itcportal.com/foods/images/butterscotch.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Mango Cream A special summer flavor cream biscuits for all those who love the king of fruits. http://www.itcportal.com/foods/images/mango-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif http://www.itcportal.com/foods/images/box-shadow_01.jpg http://www.itcportal.com/foods/images/box-shadow_03.jpg Elaichi Cream Taste the queen of spices in cream biscuits. http://www.itcportal.com/foods/images/elaichi-cream.jpg http://www.itcportal.com/foods/images/box-shadow_07.jpg http://www.itcportal.com/foods/images/box-shadow_09.gif Sunfeast Snacky http://www.itcportal.com/foods/images/snacky.jpg Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, its the quintessential Family Biscuit. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! http://www.itcportal.com/foods/images/sweet-n-salt.jpg Sunfeast Nice http://www.itcportal.com/foods/images/nice.jpg These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. Sunfeast Benne Vita Flaxseed Biscuits If Benne Vita in Italian stands for Good Life, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health.http://www.itcportal.com/foods/images/benne-vita.jpg Sunfeast Special ITC Sunfeast presents a range of Special cookies and creams. http://www.itcportal.com/foods/images/sunfeast-special.jpg Special Cookies: Made with best quality wheat, cashew and butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth-watering treat that makes every moment special. Available in Cashew/ Butter/ Coconut. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange and Chocolate variants. Sunfeast Pasta The Sunfeast product portfolio was expanded in early 2005 to include healthy snacking options as well. http://www.itcportal.com/foods/images/sunfeast-pasta.jpg Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavors, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavors Pizza style, Chicken and Tangy Tomato. PRICE Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs. 4, Rs. 3 and Re 1 respectively, targeting children between the age group 4 14 years and their mothers. Sunfeast Orange Marie a very differentiated offering is available in 200 gms, priced at Rs. 13 and Sunfeast Marie Light Light Crispy, available in 200 gms and 400 gms, priced at Rs. 13 and Rs. 24 respectively that target housewives. Sunfeast Orange Cream, Sunfeast Butterscotch Cream Sunfeast Bourbon Cream Smooth Yummy Cream Biscuits, available in 100 gms, priced at Rs. 11, Rs. 11 and Rs. 12 respectively that target children between the age group 4 14 years. DISTRIBUTION It has fast and effective sales ordering processes. A great level of flexibility and a quick turnaround time to meet the customer requirements on time. It also practices minimum wastages. ITC follows a strict compliance standard for its distribution of Sunfeast products. It aims at low profit margins due to intense competition in the biscuit industry and even to meet the high customer service expectation. The company collects all the expired goods four times a year, and destroys them. Retailers must return expired or damaged products within six months after the date of expire. The company used its existing network of convenience stores the companys name for the hole-in-the-wall pan-beedi shops for Sunfeast. Not content with the existing resources, the company also looked at grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets SALES PROMOTION AND ADVERTISEMENTS The entire range of Sunfeast Biscuits is packed in vibrant colours, distinctive graphics and fonts identifying sub categories and at the same time, maintaining a consistent look of Sunfeast. The brand is supported with Television campaigns across National and Vernacular media beginning August 2003 that is distinct, highlighting the product attributes, quality and the new first time in the market offerings from Sunfeast. During the launch phase, Consumer promotions were conducted across retail outlets for every purchase of Sunfeast Marie Sunfeast Cream Biscuits 75gms of Glucose Biscuits FREE. Encyclomedia Networks created an interesting idea, which shows the biscuit pack literally taking off from the hoarding what holds it down is a rope that attaches the end of the pack to the hoarding. The biscuit pack has been designed as a 3D pack. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. The animated Sun this is a symbol of contentment, Satisfaction and Pleasure. This was also received by the consumers and the ad campaigns are catchy and full of colours and excitement. The product is also of very high quality. Thus Sunfeast has manged to get all the winning combinations in the right mix. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. Sunfeast tagline Spread the Smile was being endorsed By Sharukh khan. SRK use made sense as he was popular among Children and moreover he is among the favourites about 60% of Indians and moreover his persona is energetic which corresponds to the mascot of the brand. The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way. ITC Foods has tied up with New York-based Company House of Spices to launch its biscuit brand Sunfeast across the US and that was again done by SRK since he is a global icon. In the same year, as the official sponsor ofthe WTA tennis championship titled the Sunfeast Open the company had teenage sensations Sania Mirza and Mahesh Bhupathi campaigning for it. But thats not all. For promotions in southern states, Sunfeast has signed Tamil super star Surya as a brand ambassador. Analysts say that ITCs deep pockets have helped Sunfeast in many ways. The company claims that it has been spending 35-40 per cent of its turnover from the biscuits segment on advertising and promotions. Going by that number, ITCs annual marketing spends are estimated to be in the region of about Rs 115-120 crore (Rs billion). CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product. COMPETITION ANALYSIS Back in 2003, nobody thoughtSunfeast would have consumers eating out of its hands. Says Naware, Seven per cent in less than three years is something that we could have only dreamt about. Importantly, industry barometer AC Nielsen has indicated that both Parle and Britannia are losing market shares. According to the AC Nielsen retail sales audit in March 2006, both Britannia and Parle have lost volumes. Britannias shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 (volumes). Parles shares have also dropped from 42.2 to 38.4 per cent in the same period. Even Priya Gold has seen a minor dip from 6.4 per cent to 5 per cent. ITCs Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent. In terms of value,Britannia leads the market with 37 per cent market share, followedby Parles 31.3 per cent and ITCs 6.3 per cent. Nevertheless, the gap is still wide. Sunfeast still has a long way to go. But what can the bigger players do? Alagh has an interesting observation. Says he, Biscuits have always been a low margin, high volume game. Both Britannia and Parle have very high volumes and can easily afford to lower their margins. A potential after-effect? Sunfeast too may have to drop its prices to be in the reckoning and this will squeeze its margin even lower. While the full game is yet to be played out, for the moment the sun seems to be shining on Sunfeast. Creaming the market. . . Innovation in the product line biscuits with butterscotch cream with actual granules in the cream, strawberry cream with flavor-enhancers and orange-flavored marie. Gained an edge from the well established distribution network of its tobacco business. Signed up big film stars like Shah Rukh Khan and southern star Surya as brand ambassadors for

Michael Polanyi and Lucian Blaga as Philosophers of Knowledge :: Philosophy Philosophical Essays

Michael Polanyi and Lucian Blaga as Philosophers of Knowledge ABSTRACT: Polanyi and Blaga are two centennial philosophers who could be compared. They both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity and the language solely in terms of its referential force, to make representational knowledge impersonal and to split fact from value. 1. Polanyi's epistemology Polanyi and Blaga are two centennial philosophers who could be put into comparison. Both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity, to analyze language solely in terms of its referential force, and to make representational knowledge impersonal and to split fact from value. Michael Polanyi affirms the irreducible involvement of personal commitment in the perception and understanding of transpersonal reality. He is against the representational expressivist theory of language. According to his theory all assertion of fact expresses beliefs, and are essentially accompanied by feelings of satisfaction or of desire. The act of knowing includes an appraisal, a personal coefficient that shapes all factual knowledge. Polanyi emphasizes the role of the activity of the knower in the formation of knowledge and also is aware of their variability while insisting that we aim at truth 'with universal intent' 'although we can never quite get there'. His book Personal Knowledge should help to restore science to its rightful place in an integrated culture as part of the whole person's continuing endeavor to make sense of the totality of his experience. 'True' means something different in different societies. The critical period of Western philosophy, opened by Descartes and brought to its coming to an end, and the post-critical era is emerging. Michael Polanyi, it appears to me, is the most important philosophical figure opening up this new direction and delineating its basic elements. Regarding the critical pretensions to have found a way, either through philosophical rationality or by means of scientific method, to a universal perspective, Polanyi points out that thinkers of the critical period have pursued 'a mistaken ideal of objectivity'. Thus, when we claim greater objectivity for Copernican theory, we do imply that its excellence is, not a matter of personal taste on our part, but an inherent quality deserving universal acceptance by rational creatures. We abandon the cruder anthropocentrism of our senses, but only favor of a more ambitious anthropocentrism of our reason (PK p. Michael Polanyi and Lucian Blaga as Philosophers of Knowledge :: Philosophy Philosophical Essays Michael Polanyi and Lucian Blaga as Philosophers of Knowledge ABSTRACT: Polanyi and Blaga are two centennial philosophers who could be compared. They both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity and the language solely in terms of its referential force, to make representational knowledge impersonal and to split fact from value. 1. Polanyi's epistemology Polanyi and Blaga are two centennial philosophers who could be put into comparison. Both are philosophers who have abandoned the attempt to analyze science as the form of culture capable of complete objectivity, to analyze language solely in terms of its referential force, and to make representational knowledge impersonal and to split fact from value. Michael Polanyi affirms the irreducible involvement of personal commitment in the perception and understanding of transpersonal reality. He is against the representational expressivist theory of language. According to his theory all assertion of fact expresses beliefs, and are essentially accompanied by feelings of satisfaction or of desire. The act of knowing includes an appraisal, a personal coefficient that shapes all factual knowledge. Polanyi emphasizes the role of the activity of the knower in the formation of knowledge and also is aware of their variability while insisting that we aim at truth 'with universal intent' 'although we can never quite get there'. His book Personal Knowledge should help to restore science to its rightful place in an integrated culture as part of the whole person's continuing endeavor to make sense of the totality of his experience. 'True' means something different in different societies. The critical period of Western philosophy, opened by Descartes and brought to its coming to an end, and the post-critical era is emerging. Michael Polanyi, it appears to me, is the most important philosophical figure opening up this new direction and delineating its basic elements. Regarding the critical pretensions to have found a way, either through philosophical rationality or by means of scientific method, to a universal perspective, Polanyi points out that thinkers of the critical period have pursued 'a mistaken ideal of objectivity'. Thus, when we claim greater objectivity for Copernican theory, we do imply that its excellence is, not a matter of personal taste on our part, but an inherent quality deserving universal acceptance by rational creatures. We abandon the cruder anthropocentrism of our senses, but only favor of a more ambitious anthropocentrism of our reason (PK p.

enzemes potato hydrogen peroxide :: essays research papers

How the concentration of enzymes controls the breakdown of Hydrogen Peroxide? Aim- We are investigating the effect of changing the concentration of the enzyme catalase has on the rate of breaking down of Hydrogen Peroxide. Background Info- This experiment will involve some soft potato. Potato has a very high enzyme count, that ¡Ã‚ ¦s why we use it in this experiment. This enzyme is called catalase. It is used in our body to break down food and other things that we might digest. A catalase speeds up the rate of reactions. The enzymes are all protean molecules. We will also use Hydrogen Peroxide and washing up liquid. The catalase breaks down the Hydrogen Peroxide into oxygen and water. The more vigorous the reaction the more froth that it creates. The reaction in the experiment: Hydrogen peroxide „ ³ oxygen + water 2H2O2 „ ³ O2 + H2O The enzyme can be used around the body to help chemical reactions, it speeds them up! The enzyme breaks up larger molecules into smaller pieces. This is how the enzymes work below I have described some of the things that can affect how well it works. Fair test/ Factors- Temp- This can affect the movement of the particles. The higher the temp the faster the particles will move and the more collisions. If the temp of the Hydrogen Peroxide is too low the experiment will fail! High Temp- It gives them more energy so they move faster this means that they are likely to connect the substrate and the active site. The high temp also gives the particles kinetic energy. This means that the Hydrogen Peroxide will be broken down quicker. Best Temp- This is the hottest the enzyme can be heated without the active site changing (denaturing). If the active site changes then the reaction will no longer work. From our preliminary test we found out that the optimum temp is 25oc this is around room temp. PH- All enzymes have an optimum PH, the wrong PH can cause denaturing. The Ph can ¡Ã‚ ¦t be too acid or alkaline so keep it as near to 7 as possible. If the enzyme denatures then it is no use for breaking down the Hydrogen Peroxide. Concentration of H2O2- The higher the concentration the more collisions with the active site. This means there is an increased rate of reaction. Creating more froth so the concentration will have to be the same for each of the test tubes.

Is Popularization of Science Possible? Essay -- Science Research Paper

Is Popularization of Science Possible? ABSTRACT: If the philosophy of science wants to pass along its views adequately to the public, it is important that the latter have a basic general understanding of science. Only in this way can "popularization of science" be meaningful from a philosophical and educational point of view. Is "good" popularization a possibility or merely a utopian phantasm. I conclude that popularization of science is possible if certain conditions are met. Scientists have to take responsibility and be honest in their efforts, both toward science as well as the public. Introduction Popularization of science is nothing else than an endeavour to image scientific ideas in such a way that everyone (especially non-scientists) can grasp the fundamental concepts and have an idea of what science in essence is. Of course, no one really knows what 'science' is, not even the scientists themselves. Philosophers trying to describe what the scientific method could be and others trying to put down what the scientific method should be, found out (it took them a lot of time) that there is nothing like the 'one and only' scientific approach. The impossibility to give a distinct and unique definition follows. Nevertheless, the phenomenon 'science' and its results do exist. Although nobody can tell exactly what 'science' is all about, everyone should have an idea anyway. The question at stake here is whether this is possible and, if so, to what extent. Mapping Science Let us take the following into consideration. The best map one can make is, evidently, a scale 1:1 parallel projection of the surface one wants to chart. But such a map is clearly lumpish to handle and quite superfluous. In extremis, the most accura... ...lts on the big bang have brought mystery back to the cosmos. Dent, 1992. Gustaaf Cornelis, Popularization of Science. The Democratization of Knowledge in Perspective. Communication and Cognition 29 (2) 1996. Dennis Dieks, "The Quantum Mechanical Worldpicture and Its Popularization" in Cornelis 1996, 153-168. Stephen Hawking, A Brief History of Time. Bantam Press, 1988/1997. ________, A Brief History of Time. An Interactive Adventure. CD-ROM (created by Jim Mervis and Robit Hairman), Blasterware, 1994. ________ and Roger PENROSE, The Nature of Space and Time. Princeton University Press, 1996. David Lerner, The Big Bang Never Happened. Simon and Schuster, 1991. Ilya Prigogine and Gustaaf Cornelis, "Unity between Science and Culture." In Cornelis 1996, 239-248. Carl Sagan, The Demon-Haunted World. Science as a candle in the dark. Headline, 1996.

Conscience vs. Society

Conscience vs. Society Conscience and society are often in conflict with one another. Your culture and the people around you may be telling you to do one thing, while in your heart; you feel that a different way is the way to go. This is exactly what happens in Sophocles’ play Antigone. Ismene, Haimon, and Creon all have a difficult time choosing between following what their conscience is saying and what society thinks, which leads to conflict between the characters. Ismene faces this conflict of conscience vs. society when deciding whether to help Antigone bury Polyneices or not.When Antigone asks her if she is going to bury him with her, and if she even cares about her brothers, Ismene says â€Å"They mean a great deal to me; but I have no strength to break laws that were made for the public good. † (Prologue, 62-63) Ismene wants Polyneices to have a proper burial as much as Antigone does, but she does not feel that it is worth the risk of her own death. She has to ch oose between risking her life to bury her brother, or living with the guilt of Polneices never being fully put to rest. This leads to conflict between her and Antigone because she feels abandoned by her sisters’ choice to not help her.Haimon faces the problem of conflict vs. society when he talks to his father, Creon. After Creon sentences Antigone to death for breaking his law about burying Polyneices, Haimon says; â€Å"For me your judgments and the ways you act on them are good. I shall follow them†¦ don’t let you mind dwell on just one thought, that what you say is right and nothing else. † (Scene 3, 720-21 and 799-800) At first, Haimon is saying that he will follow and agree to anything his father does or says; but then, he goes on to say that his judgments may not be correct and that he should stay more open-minded on his decision.At first, Haimon starts by saying what his father would want him to say, but then changes his mind and speaks of what he k nows is right. This leads to conflict between his father and him because he is not just saying what his father wants to hear anymore. Finally, Creon faces this conflict after Teiresias shares his prophecy. When he tells Creon of his fate if he does not bury Polyneices and free Antigone, he faces a hard decision: â€Å"It’s dreadful to give way, but to resist and let destruction hammer down my spirit, – that is a fearful option too. (Scene 5, 1225-27) He has to choose between what everyone (even the gods) wants to happen, which is to let Antigone go and give her brother a proper burial, and what he thinks is right, which is to kill Antigone off and let Polyneices rot on the battlefield. This is the first time in the play he actually listens to reason, even if it is for his own benefit. This leads to conflict within himself. The characters in this play go through many conflicts, a lot of which have to do with choosing between what society thinks and what that character thinks.Ismene has to choose between following the law and breaking it to bury her brother, Haimon has to choose between following his father or going against him for the woman he loves, and Creon must choose between letting Antigone die and Polyneices stay unburied or burying him and letting Antigone go. This all leads to conflict between the characters and themselves. The concept of conscience vs. society is nothing new and will continue to be a point of conflict in peoples’ lives until the day they die.

Mentoring to Retain Nursing Staff

The purpose of the study aims to investigate the results of the education-based preceptor program of a community hospital intended to address the declining retention rate of nursing staff in the hospital. The implementation of the program is supported by the perceptions of newly graduated nurses that they still need mentoring even after undergoing orientation. Retention rate should increase through the program. The study employed convenience sampling by considering as respondents, the 40 newly graduated nurses of the community hospital. The research design is a combination of qualitative and quantitative approaches. Data collection is through a survey guided by a questionnaire made up of closed and open ended questions and visual analogue scales. To ensure validity, all the respondents were informed about how the visual analogue scales work. Reliability was achieved by using standard visual analogue scales and variables supported by literature. Results showed that after undergoing the program, there was an increase in retention rate by 29 percent and a decrease in vacancy rate by 9.5 percent. The primary strength of the study is the combination of qualitative and quantitative approaches to derive rich data. Its major weakness is the use of convenience sampling, which means that the results reflect the situation of the respondents but this may not be subject to generalizations. Masny, A., Ropka, M., Peterson, C., Fetzer, D., & Daly, M. (2008). Mentoring nurses in familial cancer risk assessment and counseling: Lessons learned from a formative evaluation. Journal of Genetic Counseling, 17(2), 196-207. The study sought to explore the mentoring of nurses to take on the counselling of individuals wanting to learn information on cancer risk in the community. The need to train nurses for this work is because of the rise in community-based activities of the health care institution. The research looked into the results of the 5-day training of nurses on assessment and counseling of cancer risk together with long-distance mentorship to facilitate continuing skills development. Initially, selection of the respondents applied convenience sampling by considering the nurses who completed the training as respondents. The 40 nurses were then randomly assigned to their counterpart in the long-distance mentoring and the scheduling of the mentorship as either immediate or delayed. The study employed the quantitative approach. The data collection instrument is a formative sampling that covers the various aspects of the program. Reliability is ensured by using an instrument already tested by previous studies. Results showed appreciation for mentoring with improved efficacy after 6 months and continuation of the mentoring program to support continuous community-based work. The main strengths of the study are the long period of data gathering that ensured observation of results and use of formative evaluation, which is an accepted measurement tool. The weakness is the focus on quantitative data that could have provided insights from the perspectives of the nurses. Latham, C., Hogan, M., & Ringl, K. (2008). Nurses supporting nurses creating a mentoring program for staff nurses to improve the workforce environment. Nursing Administration Quarterly, 32(1), 27–39. The study sought to determine the impact of mentoring in improving work environment of nurses and patient outcomes based on the underlying recognition that a good work environment supports nursing staff retention. Through a mentoring program, workplace issues such as lack of communication and collaboration are addressed. The mentoring relationship involves a 3-year partnership involving the staff of two hospitals. Research participants were determined through purposive sampling by seeking out the nurses engaged in the mentoring programs of the two hospitals. The research approach is qualitative by considering observations of results and outcomes and comparing these with previous base data. Data collection method is observation and document analysis to support the comparative study. Validity is achieved by considering variables that determine the expected outcomes. Results showed that the mentoring program developed mutual respect and reinforced the support culture in both hospitals. This means higher retention rate. The strength of the study is the consideration of data on long-term results and focus on outcomes. The weakness of the study is reliability since observation data could vary when replicated. Wagner, L., Seymour, M. (2007). A model of caring mentorship for nursing. Journal of Nurses in Staff Development, 23(5), 201-211. The study sought to investigate the relationship between mentoring and the personal and professional growth of nurses. This is based on the recognition that health levels of personal and professional growth of nurses supports higher rates of retention. The paper reports on the results of a mentoring program conducted in the form of a workshop involving student nurses and professional nurses. Participants were selected through convenience sampling depending on the nursing students and nurses that signed up for the seminar. The study employed the qualitative approach as a research design because the intention is to derive accounts of the experiences of the mentoring seminar participants. The data collection instrument is focus group interview and individual interviews. Reliability is achieved by taking the personal accounts of the participants and validity is ensured by using questions intended to draw the experiences of the participants on the aspects of personal and professional growth with implications on retention. Results showed that personal and professional growth occurred for both student nurses and practicing nurses. This supports higher entry and retention rate of nurses. The strength of the study is the derivation of rich and in-depth data to support conclusions while the weakness of the study is the short period of data collection that limited data collected on outcomes. Â   Â   Â   Â   Â